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TheH2O Standard
A licensed plumber installing a water softener

Clean, soft water from every tap in your home

Hard water and chlorine leave spots on your dishes, scale in your pipes and dry out your skin and hair. We check your water, show you real prices, and a licensed local plumber installs the fix.

  • Flat priceOne price for the complete system, installed
  • LicensedInsured local plumbers install every system
  • 30 daysMoney-back guarantee on the system
  • FreeWater test kit, mailed to your door

How Hard Is Your Water?

Enter your ZIP code to see your local hardness and the system that fits your home.

  • Hardness for your ZIP code, from utility reports and our lab
  • The complete system that fits your household
  • A free water test kit if we don't have your area yet
People at home
4

From local utility reports and our own lab results. A free water test gives the exact number for your home.

Hard Water Is in Most American Homes

The minerals that leave spots on your glass also coat your water heater, your pipes and your skin.

Shower glass with hard water spots on one side and clear glass on the other
Left: hard water spots. Right: soft water.

Minerals in a year of water for a family of four on very hard water

164 lb

That's what coats your water heater, pipes and fixtures. A softener takes it out before it gets there.

A faucet aerator crusted with white limescale

85%

of US homes have hard water, according to the US Geological Survey.

Fluffy white towels washed in soft water
Softer towels, less soap

Systems We Install

From Your ZIP Code to Soft Water

One call, one licensed plumber, and filters that show up when they're due.

  1. A drop of water splashing into still water

    Check Your Water

    Enter your ZIP code and see your local hardness. If we don't have data for your area yet, we mail you a free test kit.

  2. A family laughing at the kitchen sink while filling a glass of water

    Get Your Price on a Quick Call

    A rep sizes the system to your water and your household and sends a checkout link while you're still on the phone.

  3. A licensed plumber connecting a water softener in a garage

    A Licensed Plumber Installs It

    We send the job to a licensed, insured plumber near you. They only head out once your system has arrived.

  4. Bags of softener salt delivered to a front porch

    Filters Show Up on Schedule

    Sign up and new filters ship every 6 months. Swap them yourself with our how-to videos, or book a filter change.

You'll Notice the Difference, or Your Money Back

Thirty days to feel it: softer skin, spot-free glasses, water that tastes right. If not, the system comes back and so does your money.

  • 30 daysNotice the difference, or the product is refunded
  • Before and afterA water test on install day, in numbers
  • WarrantyOn every system, plus a year on labor

Don't Ask if It Pays for Itself. Ask How Many Times.

Soft water protects your water heater, cuts soap and detergent, and saves your appliances. Every year.

People at home
Water heater
Appliances that use water

Savings in year one, and every year after

$414

10-year total
$4,136
Pays for the City Water System
1.4 times over 10 years
Water heater energy
$130
Detergent and cleaning
$144
Appliances and fixtures
$140
Bottled water (with RO)
$0

An estimate, not a guarantee. Your numbers depend on your water, your home and your habits. Enter your ZIP code to use your local hardness; until then it assumes 10 grains.

Email me my savings report

Get my price

Sources: Water heater efficiency: WQRF and Battelle (gas tank heaters lost up to 48% efficiency on hard water; the calculator uses a conservative middle value). Detergent: WQRF laundry and dishwasher studies (about 30% less at 10 gpg, nearly 70% less at 25 gpg). Fixtures: Battelle (low-flow shower heads clogged in about 18 months on hard water). Appliance figures are our own conservative estimate until customer data replaces them.

Learn Before You Buy

Plain answers on how softeners work, what size you need and how to change your own filters.

Questions People Ask

Do I need a water test before I buy?

Usually not. If we have water data for your ZIP code or a nearby one on the same supply, we quote from it. The free mail-in kit is for well water, ZIP codes we don't have data for, and anyone who wants proof. It's never required to buy.

Who installs my system?

A licensed, insured plumber near you from our partner network. The system is delivered or reserved before they head out.

Why don't system pages show a price?

Every installed system is sized to your water and home, and your plumbing changes the install. The cost pages show estimate ranges, and a rep gives you the exact price on a short call.

What is the filter subscription?

If you pick it at checkout, new filters ship every 6 months to your saved card. Swap them yourself with our how-to videos, or book a plumber to do it.

Want the Answer for Your Home?

Tell us your ZIP code and a rep calls you within 5 minutes to answer every question. No pressure, no sales visit.